Employer Branding Academy
The fastest way to become a certified Employer Branding Professional!
WORLD CLASS EMPLOYER BRANDING IN PARTNERSHIP WITH
How to beat your competition and attract and retain the best candidates
Universum, as the largest and the most recognized global company for employer branding research and services, and our HR Lab Employer Branding, invite you to become part of the Serbian generation of attendees of the famous Employer Branding Academy.
A SELECTION OF COMPANIES THAT PARTICIPATED
„ As someone who still does not have much practical experience in Employer Branding, except in the field of recruitment and selection, the Academy has provided me with a very useful insight into this area through a clear structure and practical experiences shared with us, both by lecturers as well as from other participants.
Sonja Šobot
Academy Attendee
„ Exactly that knowledge and information can be used by every company in order to create its original employer brand, that attracts and keeps the best talents.
Slađana Martinović
Recruitment & Sourcing Manager, IKEA South East Europe
„ The possibility of accessing the learning platform at any time suits me and that has significantly made my organization easier, Units themselves are very well designed and supported by quality materials and good practical examples. In addition to the lecturers and organizers, the strongest impression on me was left by the Academy participants themselves - the enthusiasm and creativity of colleagues were contagious and I have no doubt that we have some great initiatives and strategies ahead of us.
Milica Marković
Talent Manager, TX Services
„ EB Academy provides excellent insight into all aspects of Employer Branding. What benefited me the most was that in all the information, activities and thoughts on this topic, I have now managed to create a clear structure of it all. Employer Branding Academy covers the basics of Employer Branding, and is useful for beginners, but also provides a lot of additional materials, for those more experienced, who would like to go deeper into the topic.
Irina Nišavić
Marketing and Communications Manager, Microsoft
What's in it for you?
Unique insights
The course will give you the practical tools, skills and knowledge needed to build your employer branding strategy, execute it and measure your results.
E-learning
Online platform with videos, toolkits and virtual webinars - fully flexible and you can decide when and where to study.
Flexible studies
Once you sign up, you get access to the course for 9 months. Take it flexibly, at your pace in accordance with your time an daily activities. We suggest 2-3 hours in order to finish the course well before it expires, giving you time to apply, dig deeper and go back as needed.
Alumni network
The course will give you access to a unique international network of fellow professionals that share knowledge and best practices.
Diploma
Upon successful completion of the Academy, you’ll receive a unique global diploma.
Who is the Employer Branding Academy for?
Employer Branding Academy is for all people who have or want to have an impact on employer branding and other processes of attracting and retaining talent in their companies, regardless of the size or industry in which those companies operate.
Whether you are in managerial or operational positions, and whether you have just stepped into the business world or have many years of experience, the Academy is especially suitable for all those who perform some of the following activities in their work positions:
The course covers these main areas of study:
STRATEGIC FOUNDATION
This module ensures you understand the value of employer branding and equips you to advocate and position it within your organization. You'll learn how to align employer branding with business strategy and talent needs, creating a robust foundation for the most effective employer branding strategy for your organization.
YOU WILL LEARN HOW TO:
- Align your employer branding with wider organizational objectives
- Identify your organization's key talent needs
- Define effective employer branding objectives and KPIs
- Build a strong business case for employer brand investment
SHAPE YOUR EVP
This module will guide you in assessing your organization's current employer brand to understand your starting point. You’ll then use these insights to shape an EVP that aligns your employer brand with your business goals as established in Module 1!
YOU WILL LEARN HOW TO:
- Assess the current status of your employer brand
- Compare to the competition
- Develop an effective employer value proposition
TELL YOUR STORY
This module will help you to communicate the right message to the right people through the right media channels.
YOU WILL LEARN HOW TO:
- Establish the right visual identity for your employer brand
- Develop your employer brand activation plan
- Create personas
- Target and localize your Employer Branding
ALIGN, MEASURE, IMPROVE
This module will help you communicate effectively within your organization, from gaining team support to delivering a cohesive, on-brand experience. It will conclude with guidance for measuring your success.
YOU WILL LEARN HOW TO:
- Brief and enable your management stakeholders
- Align the internal employer brand experience with the external one
- Evaluate and evolve your strategy
PUT YOUR NEW SKILLS INTO PRACTICE
Start using the knowledge and tools you have acquired during the course. The last module is a real case study, where you apply your knowledge, tools and structure in a final exercise.
THE FINAL MODULE CONSISTS OF:
- Final exercise for course graduation
- Live presentation of exercise during an interactive webinar
- Getting useful feedback from our experienced employer branding specialists
What's included?
Want to register?
If you want to enroll in the Employer Branding Academy or you need more information, fill out the form by clicking on the "Contact Us" button and we will contact you as soon as possible.
For direct consultation
Jovana Predojević
Client Advisor