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Employer Branding Academy

The fastest way to become a certified Employer Branding Professional!

WORLD CLASS EMPLOYER BRANDING IN PARTNERSHIP WITH

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How to beat your competition and attract and retain the best candidates

Universum, as the largest and the most recognized global company for employer branding research and services, and our HR Lab Employer Branding Studio, invite you to become part of the first Serbian generation of attendees of the famous Employer Branding Academy starting on March 31st, 2021.

Keeping in mind that the general success of a company depends on how successful they are in their own battle in the talent market, it has become clear that the employer branding experts will be one of the most wanted occupations in the future. The academy allows you to gain the necessary expertise and become part of the global community of EB professionals.

1000+alumni
700+companies
4,6 / 5overall satisfaction
9 / 10would recommend

A SELECTION OF COMPANIES THAT PARTICIPATED

Join our 9-week training programme if you want to start working with employer branding in a long-term, well-structured and strategical way. We provide the tools and framework to make you a professional!

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Richard Mosley

VP Strategy, Universum

What's in it for you?

Unique insights

The course will give you the practical tools, skills and knowledge needed to build your employer branding strategy, execute it and measure your results.

E-learning

Online platform with videos, toolkits and virtual webinars – fully flexible and you can decide when and where to study.

Flexible studies

Once you start a 9-week program you can go through the modules in accordance with your time, pace of learning and other daily activities. 2 to 3 hours a week is on average enough to master all the tasks.

Alumni network

The course will give you access to a unique international network of fellow professionals that share knowledge and best practices.

Certificate

Upon successful completion of the Academy, you’ll receive a unique global certificate.

Who is the Employer Branding Academy for?

Employer Branding Academy is for all people who have or want to have an impact on employer branding and other processes of attracting and retaining talent in their companies, regardless of the size or industry in which those companies operate.

Whether you are in managerial or operational positions, and whether you have just stepped into the business world or have many years of experience, the Academy is especially suitable for all those who perform some of the following activities in their work positions:

Employer BrandingHuman ResourcesRecruitingTalent AquisitionMarketingCommunicationsManagement

The course covers these main areas of study:

Module 1

WHY EMPLOYER BRANDING

This module will give you an understanding of the value of employer branding and the key steps you need to take to establish a robust foundation for your employer brand strategy.

YOU WILL LEARN HOW TO:

  • Align employer branding with wider organizational objectives
  • Identify your key target audiences
  • Review the current status of your employer brand
Module 2

BUILDING A STRATEGY

This module will help you identify and develop a strategy that will build a stronger employer brand and deliver more effectively on the key talent needs of your organization.

YOU WILL LEARN HOW TO:

  • Define your key strategic objectives and KPIs
  • Build a strong business case for employer brand investment
  • Develop an effective Employer Value Proposition
Module 3

TELLING YOUR STORY

This module will help you to communicate the right message to the right people through the right media.

YOU WILL LEARN HOW TO:

  • Establish the right visual identity for your employer brand
  • Develop an effective employer brand activation plan
  • Address localization and diversity
Module 4

FOLLOW UP AND ADAPT

This module will show how to communicate to and gain the support of your teams, help you focus on getting your organization to deliver the right experience, and ultimately measure your success.

YOU WILL LEARN HOW TO:

  • Brief and enable your management stakeholders
  • Shape the brand experience
  • Evaluate and evolve your strategy
Module 5

PUT YOUR NEW SKILLS INTO PRACTICE

Start using the knowledge and tools you have acquired during the course. The last module is a real case study, where you apply your knowledge, tools and structure in a final exercise.

THE FINAL MODULE CONSISTS OF:

  • Final exercise for course graduation
  • Live presentation of exercise during an interactive webinar
  • Getting useful feedback from our experienced employer branding specialists

Yoar roadmap to Employer Branding success

Kick-off dayMarch 31st 2021webinar
Module 1Weeks 1-3online
Module 2Weeks 3-4online
Halfway meetupWeek 5webinar
Module 3Weeks 5-7online
Module 4Weeks 7-9online
Module 5Week 10webinar

Want to register?

If you want to enroll in the Employer Branding Academy or you need more information, fill out the form by clicking on the "Contact Us" button and we will contact you as soon as possible.

Take advantage of the discounts we offer for the members of our HR Lab Loyalty Club, as well as for purchases for more than one participant from the same company.

Contact us

If you need more information or are looking for a custom solution, please leave us your contact details here and we'll get back to you as soon as possible.